Hardly anyone leaves a review because they fancy searching for your business on Google, finding your profile, scrolling down to the stars and hunting for the button. They leave one when it's a single tap away. That's what a Google review QR code and review link are for: Google makes both for you, free, in five minutes. Here's how to create them, where to put them so they actually get used, and the three rules you shouldn't break.

Why a direct link changes things

Asking for a review out loud works about half the time. The customer says "of course", walks out of the door and forgets, because between meaning to and doing it there are four steps nobody takes on the pavement.

A direct link removes those steps. It opens the box for writing a review of your business, with no searching. A QR code does the same from the counter: the customer points their camera at it and they're in.

And reviews matter. According to BrightLocal's annual survey, 97% of consumers read reviews before choosing a local business. That study covers 1,002 consumers in the United States; there is no equivalent study for Spain, so treat it as a guide rather than a local fact. This article is about the tool itself, not the wider question of how to ask without being pushy.

Before you start: what you need

A Google Business Profile in your name, with owner or manager access. If you don't have one yet, set that up first.
A computer. Google's help page is clear on this: review QR codes can only be generated in a computer browser, not on a mobile.
Five minutes.

You don't need a "QR code generator" website, and you don't need to pay for anything. Better not to use one, in fact: some create a QR code that runs through their own servers and stops working the day you cancel their subscription. Google's is yours.

How to create your review link and QR code, step by step

This is how Google's help explains it today (checked on 29 September 2026; these screens change, so if something doesn't match, look for the same button names). If your Google account is set to Spanish, the Spanish button name is in brackets.

Go to business.google.com on your computer, signed in with the account that manages your profile.
Click "Read reviews" (Leer reseñas).
Click "Get more reviews" (Consigue más reseñas).
For the link: click "Copy" (Copiar). It's now on your clipboard.
For the QR code: right-click the code and choose "Save image as…" (Guardar imagen como…).

Keep both somewhere you'll find them again: the link in a note on your phone, the QR code in your photos folder. Test the link yourself on your phone before you send it to anyone.

Where to put the QR code so people use it

A QR code nobody sees does nothing. The spots that work are the ones that match the moment when the customer is happy and already holding their phone:

On the counter or by the till, printed at roughly A5 size, at eye level. Not stuck in a corner of the door.
On the receipt or invoice, if your till software lets you add an image.
On the appointment card you hand over at the end, at the hairdresser's, the garage or the studio.
On the table, in a restaurant or bar, next to the menu rather than instead of it.

Put a short, human line above it: "Enjoyed it? Tell people on Google, it really helps us." No drawn stars and no "leave us 5 stars": that's asking for specific content, and that's where the trouble starts.

Where to use the link: a message to copy

The link goes wherever the customer is already talking to you: WhatsApp, email, the end of a chat. Google recommends exactly this in its own help, for thank-you emails and conversations.

A message that works, sent the same day:

Hi Marta, thanks for coming in today. If you have a minute, it would help us a lot if you told people on Google how it went: [link]. And if anything wasn't right, tell us directly — we want to fix it.

Three details: the person's name, the same day, and an open door for complaints that doesn't depend on whether they leave a review.

Google's three rules you shouldn't break

Google Maps' content policy is explicit, and Google can remove the reviews involved and restrict your profile. This is what it prohibits:

No incentives. It bans offering incentives such as payments, discounts or free goods or services in exchange for posting reviews. "10% off your next visit if you leave us a review" is out.
No asking only the happy ones. It bans selectively asking customers for positive reviews. The QR code is for everyone, not just the people smiling at the till.
No targets for staff. It bans asking staff to get customers to leave a set number of reviews, or reviews with specific content.

Asking everyone, with no reward and no script, is what Google allows. It's also what gets you reviews people believe.

Doing it yourself: the full sum

Quick, and done once. Creating the link and the QR code: five minutes. Printing it and putting it on the counter: an afternoon. Do this whatever happens, and soon. It's free, it's yours and you don't need anyone.

Slow: the long weekend. Getting the QR code onto receipts, cards and invoices; writing your WhatsApp message; adding it to your website too, if you have one, so people who arrive there can see your reviews and leave one. This is where the nephew who'll "put it on the website for you" turns up.

The part that never ends. Sending the message every day, without choosing who gets it. Reading the reviews that come in and replying, to the good ones and the bad. Watching out for fake ones. Half an hour a week that almost nobody finds, which is why the QR code ends up faded on the door and the reviews stop in March.

What we do

At wiweb we take on the slow part and the part that never ends, not the first afternoon.

Your page, free on the Free plan, with a live Google reviews widget: visitors see your real rating and reviews, updated on their own. With your opening hours, services, map and contact details. No card and no expiry date.
Grow, €9/month: your own domain and a monthly check of how Google and the AI assistants see you, with a report by email.
Pro, €24/month: a weekly check, reviews and rankings monitored, and automatic improvements. Technical fixes apply themselves; any new text waits for your approval.

What we don't do: ask for reviews on your behalf, or publish anything you haven't approved. Reviews are earned at the counter. See how it works and pricing, or create your website free.

And the honest part: no QR code and no plan can promise how many reviews you'll get, or by when. What it does is make asking stop costing you effort.

FAQ

Can I create the review QR code on my phone?

No. According to Google's help, review QR codes can only be generated in a computer browser. Once you've copied the link, you can use it on your phone.

Does the review link or QR code expire?

Google doesn't say that it expires. Even so, test it on your phone now and then, especially if you change your profile's name or address.

Can I give something to people who leave a review?

No. Google's policy bans incentives, whether payments, discounts or free services, in exchange for reviews. If Google catches it, it can remove reviews or restrict your profile.

What if someone leaves a fake review?

You can report it from your profile and ask Google to review it. Whether it comes down is Google's decision, not yours.

Google review QR code and link: how to create them in five minutes