If you have wondered what is a landing page because someone told you your business "needs one", here is the short answer: a single web page, with a single goal, that people reach from one specific link. Marketers call it a destination page, and almost everything written about it assumes you are running ads. For a hair salon, a garage or a small gestoría (accountancy and admin office) in Spain, the useful question is a different one: is one well-made page enough, or do I need a whole website? In most cases, one page is enough. Here is why, and when it isn't.

What a landing page is, without the jargon

A landing page is built so that the visitor does one thing: book, call, send a WhatsApp, ask for a quote. Someone arrives, understands in five seconds what you offer and where you are, and the button is right in front of them.

The term comes from advertising. When you pay for a Google ad, the person who clicks "lands" on a page, and Google measures how useful it is: landing page experience is one of the three components of Google Ads Quality Score, alongside expected click-through rate and ad relevance (Google Ads' own help pages explain this).

But you don't need to pay for ads for this to matter. Your Google Business Profile, your Instagram bio and the QR code on your counter also send people somewhere. The landing page is that somewhere.

Landing page, website and "link in bio": the difference

Three things get mixed up:

	What it is	What it's for
Link in bio	A list of buttons	Sending clicks elsewhere
Landing page	One page with information and an action	The visitor decides and acts right there
Multi-page website	A site with sections, a menu and a blog	Explaining a lot, ranking for many searches

A list of links is convenient, but it says nothing: no hours, no prices, no reviews. It sends the customer somewhere else. The twenty-page website is the opposite: it says everything, but someone has to keep twenty pages up to date.

The landing page sits in between: one page that answers before they ask. It is exactly what we sell at wiweb, which is why we have an opinion.

When one page is enough for your business

One page is enough when your customer decides with little information, which is normal for a business that serves people face to face. Someone looking for a barber in Gràcia, a plumber in Valencia or an English academy in Seville wants to know a handful of things:

Is it open now? And if not, when does it open.
What do they do and what does it cost? Even if it's "from".
Can I trust them? Google reviews answer that better than anything you write.
Where is it and how do I get there? Map and address.
How do I book or get in touch? One button, not a twelve-field form.

If your page answers those five questions at the top, it is doing its job. We go through them one by one in what a small business website needs.

Our own data: in a study of 309 hair salons and barbershops in Barcelona, 61% had no real website of their own. The problem isn't a bad website; it's that there isn't one. To go from nothing to something, one well-made page is the right step.

When you need more

Let's be honest about the limits. One page falls short when:

You offer many very different services, each with its own Google search. A garage doing bodywork, tyres and ITV (the Spanish MOT) has three audiences searching for three things.
You work in several areas and want to appear for "electrician in Badalona" as well as "electrician in Mataró".
Your customer needs to read a lot before deciding: an expensive, technical or little-known service.

None of that calls for a complex website: add specific pages (a service, an area, frequently asked questions) around the main one. And if what you need is to take payments online with a basket and checkout, that is a shop, which is a different product.

How to make a good landing page for your business: the checklist

You can do this yourself this week. With the time each step takes.

Write the top line (15 minutes). What you do and where: "Unisex hair salon in Sant Antoni, walk-ins and appointments". No "passion for beauty".
Put up your real hours, bank holidays included (10 minutes, and every time they change). It is the first thing to go stale: we covered it in holiday hours on Google Maps.
List your services with prices (30–45 minutes). Even "from €15". A price filters out people who aren't your customers and reassures those who are.
One main button (5 minutes). Book, call or WhatsApp. Pick one; make the rest smaller.
Show your Google reviews (varies). Copied by hand they go stale; ideally they update themselves.
Map and address (10 minutes). And make sure they match your Google Business Profile exactly.
Test it on your phone, on mobile data, not wifi (10 minutes). If it's slow, people leave: Google measured that 53% abandon a mobile visit that takes more than three seconds. The figure is from 2016–2017, old; impatience hasn't gone down.
Legal texts and cookie banner (an afternoon to several days). Legal notice (aviso legal), privacy and cookies, with a banner where rejecting is as easy as accepting, as the AEPD (Spain's data protection authority) requires.
Put the link everywhere (20 minutes). Google Business Profile, Instagram, WhatsApp Business, the QR code on the counter. If you don't have a profile yet, start with how to appear on Google Maps.

Doing it yourself: the full sum

Let's add it up with the times above.

Quick and once. The top line, the button, the map, the phone test and putting the link everywhere: just over an hour. Do it whatever happens. It's yours, it's free and it depends on nobody.

Slow, a long weekend. The services with prices, building the page in a site builder, making it look right on mobile, the domain, the legal texts and the cookie banner. This is where the agency quote turns up, or the nephew who "knows about websites". If you want to know what it costs to have it done, we compared it in how much a website costs in Spain.

What never ends. August hours, Monday's bank holiday, the price you raised in January, new reviews, the security certificate, updates. Half an hour a month that nobody finds.

What we do

At wiweb your site is exactly this: one main page made of widgets. The hours widget says whether you're open or closed right now; Google reviews appear live; services carry their prices; the map, contact and your booking tool (Booksy, for example) are embedded. To change something, you write it: "say that on Friday I close at three". You see the change before it's published.

Legal texts and the cookie banner are included on every plan, the free one too, as are hosting and the security certificate. If one day you need service or area pages, you have those as well.

Free, €0: your page published at yourbusiness.wiweb.me, every widget, no card, for ever. Create it here.
Free + domain, €9/month: your own domain and no wiweb mark. Nothing else.
Pro, €24/month (or €20/month paid yearly): every week we check your website, your position in Google and whether ChatGPT, Perplexity or Gemini recommend you, and we apply the fixes; any new text waits for your approval. Details on pricing.

What we don't do: promise you a date for reaching the top of Google. No plan buys that. You're buying a page that answers well and doesn't go stale. How it works.

FAQ

Does a landing page help you show up on Google?

Yes, if it answers what people search for and your Google Business Profile points to it. For very different searches, several pages work better; for your name and your main service in your area, it's enough to start.

Is a landing page the same as a Linktree?

No. A link in bio is a list of buttons that sends visitors elsewhere. A landing page answers by itself: hours, prices, reviews, where you are and how to book.

Do I need my own domain for my landing page?

Not to start with: you can publish it on a free subdomain. Your own domain looks more serious and stays yours if you change provider; that's why it's the first thing you pay for at wiweb, at €9/month.

Can I move from one page to a bigger website later?

Yes. The sensible route is to start with the main page and add service or area pages when you see people searching for them, not before.

What is a landing page, and when is it enough for your business