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Create a free website for your business: what is really free and what isn't

A small lime house-shaped block sitting on a grey slab that clearly belongs to a larger grey structure; beside it, an empty patch of the platform marked only by a thin outline.

You can create a free website for your business in Spain, and it is not a trick: Wix, WordPress.com, Jimdo and we ourselves all have a plan that costs nothing. What is worth knowing before you start is what you pay with instead of euros. It is almost always three things: an address that isn't yours, someone else's advertising on your page, and a date you don't control. And a fourth that no price table lists: your time.

Here is what we checked on each provider's own help pages, the step-by-step to do it yourself, and when paying is worth it.

What «free» means when you create a website

A free plan exists so you try the product and, one day, start paying. There's nothing wrong with that; it is how almost everyone works, us included. The problem is not knowing where the limit is until you hit it, usually on the day the address is already printed on your business cards.

The address isn't yours

On a free plan, your site lives on a subdomain of the provider. On Wix, the free address looks like yourname.wixsite.com/yoursite. On WordPress.com it is a wordpress.com subdomain. On Jimdo, an address ending in Jimdo's domain. On wiweb, yourbusiness.wiweb.me.

It is not a disaster: Google indexes subdomains and your customers can tap the link. But the address belongs to the platform. If you leave one day, the address stays behind and you have to hand out a new one: on your Google profile, in your Instagram bio, on the shop window sign.

The ads are someone else's

Wix shows its ads on every page of a free site. WordPress.com says it on its pricing page: free sites show WordPress.com ads to your visitors, and removing them means moving to a paid plan. Jimdo puts its own advertising in the footer of free sites.

We don't show ads, but we do add a mark: «Made with wiweb» in the footer of the free plan. We say so that you compare like with like. The difference between a discreet mark in the footer and a banner at the top of every page is something your customers notice in the first second.

Free things expire too

The clearest example comes from Google. For years, the Business Profile let you build a simple website for free. In March 2024 Google switched it off: visits were redirected to the profile until 10 June 2024 and, after that, the address stopped working. Anyone using it as their only website had a few weeks to find another.

There are smaller expiry dates. WordPress.com gives away the custom domain for the first year on its annual plans; from the second year you pay for it. And on Wix, if you cancel the paid plan, the site goes back to the free address and to showing ads. None of this is a con; it is written down. But it is worth reading first.

How to create a free website for your business, step by step

Whichever tool you choose, this is the order that works:

  1. First write down what it has to answer. Before opening any builder: what you do in one line, where you are, your opening hours, your services with prices (or «from») and how people book or message you. If your site answers those five things, it is doing its job. Ten minutes.
  2. Choose the tool with four questions. What address does it give me? Does it show ads to my customers? Can I connect my own domain later without rebuilding it? Does it include the legal notice and a cookie banner? The answers are on its pricing page and in its help centre.
  3. Ask for a short subdomain with your name. barberiaelpi.wixsite.com/home is harder to read out than barberiaelpi.wiweb.me. If the name is taken, add the neighbourhood, not numbers.
  4. Pick a template and don't fight it. Change the colours and the font, add your photos and stop. The hours disappear into moving boxes around.
  5. Put your full opening hours, holidays included. It is the first thing to go out of date. Set a monthly reminder to check it.
  6. Add the legal texts. If you have a form or analytics, you need an aviso legal (legal notice), a privacy policy and a cookie banner where rejecting is as easy as accepting. We explain it in the legal notice your website needs in Spain.
  7. Open it on your phone. That is where almost everyone will see it. Check that the call or WhatsApp button works with one thumb. More in a mobile-friendly website for a small business.
  8. Hand it out. Paste it into the «Website» field of your Google profile, your Instagram bio and WhatsApp Business. If you don't have a profile yet, start with how to appear on Google Maps.

When to move from free to paid

While you are starting out, a well-made free site is worth more than none. Paying makes sense when the address starts to matter: you are about to print cards or a sign, you want an email with your name, or someone else's branding on your page makes you look less serious. At that point what you are mainly buying is your own domain, because it is the one thing you take with you if you ever change provider.

Before paying, check three things: whether the domain is included or paid separately after the first year, whether you can cancel without a minimum term, and what happens to your site if you cancel. If you want to compare figures, how much a website costs in Spain has them, from free to agency.

Doing it yourself: the full sum

Quick, and done once. Writing down what your site has to answer and pasting the link into your Google profile and Instagram: half an hour. Do it today, whatever you use; it is free and it is yours.

Slow, a long weekend. Choosing a tool, wrestling with the template, writing the copy, adding the legal pages and checking it on your phone: a weekend if you have never done it. This is where the nephew who will «set it up for you» or an agency quote appears. And if you then want your own domain, buying and connecting it is another afternoon.

The part that never ends. August hours, Thursday's bank holiday, the price that went up in January, the booking link that changed: half an hour a month that nobody finds. That is why so many free sites still show last year's opening hours.

What we do

wiweb is a free website built for what comes after the weekend: a single page made of widgets that works as your business website and your link in bio at once.

  • The weekend shrinks to a moment. AI builds the page from your business, with opening hours that say whether you are open right now, live Google reviews, services with prices, a map, bookings through the app you already use, and WhatsApp. The legal notice, privacy policy and cookie banner are included and kept in sync.
  • The half hour a month shrinks to a sentence. You type «make Friday close at 3pm», see the change before it goes live and approve it.
  • Free, €0: published on yourbusiness.wiweb.me, every widget, no ads, with «Made with wiweb» in the footer. No card and no expiry date.
  • Grow, €9/month (or €7.50/month paid yearly), excluding VAT: your own domain, no wiweb mark, three languages, a blog and your Google profile from the same panel. No minimum term; if you cancel, the page stays published.

You can create your website free or compare the two plans on pricing. The honest part: no website, free or paid, guarantees you customers by a certain date. What it should guarantee is that it tells the truth about your business today.

FAQ

Can you really create a website for free?

Yes. Wix, WordPress.com, Jimdo and wiweb all have free plans with no time limit. In return, the address is a subdomain of the platform and almost all of them show ads or their branding.

Can I get my own domain for free?

Not on the free plans. Some providers give the domain away for the first year on annual paid plans; from the second year it is paid separately. Always check the renewal price.

Does Google index a website on a subdomain?

Yes. A subdomain such as yourbusiness.wiweb.me can be indexed just like your own domain. What it doesn't give you is an address you can take with you if you change provider.

What happens to my website if I stop paying?

It depends on the provider, and it is worth reading before you sign up. On Wix it goes back to the free address with ads. On wiweb the page stays published on Free; what switches off is what Grow adds, such as your domain.